Why Choose TechDocs for Programmatic Ad Buying?

Reach your audience wherever they are on the web. We use advanced programmatic bidding to secure high-value ad placements on premium news sites and niche publications, ensuring your brand stays top-of-mind for your target demographic.

Our automation engines use real-time data to optimize bids and placements, minimizing waste and maximizing your brand's reach and impact.

5x
Target Return on Ad Spend (ROAS) for our programmatic campaigns.

Services Included

Display Advertising

Banner ads on premium news sites and niche blogs.

Video/CTV Advertising

Ads on catch-up TV and streaming services.

Audio/Podcast Ads

Targeted audio spots on Spotify and podcasts.

Native Advertising

Sponsored content recommendations on top publisher sites.

Our Approach

We move beyond "Spray and Pray." By leveraging first-party data and AI-driven bidding algorithms, we target users based on intent and behavior, not just keywords. This ensures your ads are seen by the right people, at the right time, for the best price.

Our Process

Step 1: Audience Building

Creating custom segments based on your CRM data and site visitors.

Step 2: Creative Strategy

Designing HTML5 banners and video assets that convert.

Step 3: Campaign Setup

Configuring DSPs with strict brand safety and viewability rules.

Step 4: Bid Optimization

Daily adjustments to bid strategies to lower CPM and CPA.

Step 5: Attribution

Measuring the true impact of views and clicks on your bottom line.

Technology Stack

Google DV360 The Trade Desk StackAdapt Google Analytics 4 LiveRamp

Why We Are Different

Feature TechDocs Others
Targeting Audience-First (Who they are) Placement-First (Where they are)
Transparency Full Fee Disclosure Hidden Arbitrage
Inventory Premium Whitelists Cheap Junk Sites
Optimization Algorithmic + Human Set & Forget

Who This Is For

  • ✓
    Brands with $5k+ monthly ad budgets.
  • ✓
    B2B companies needing to target specific job titles (Account-Based Marketing).
  • ✓
    E-commerce stores retargeting cart abandoners.
  • ✓
    Companies wanting to build brand awareness outside of Social Media.

Frequently Asked Questions

What is programmatic advertising? +
It is the automated buying and selling of online advertising space using technology and data to target specific audiences.
Is it expensive? +
It used to be enterprise-only, but we can now run effective campaigns with budgets starting from $2k/month.
Where will my ads appear? +
On major networks like News.com.au, SMC, and thousands of premium websites.
Is it better than Google Display? +
Yes, it offers far more granular targeting, better inventory quality, and lower fraud rates.
Can we target specific companies? +
Yes. We can use IP targeting to show ads specifically to employees of companies you want to pitch.
Do you handle the creative? +
Yes. We can produce HTML5 banners and video assets for the campaigns.
How is it tracked? +
We use advanced attribution modelling to track views, clicks, and post-view conversions.
Is it brand safe? +
Yes. We use strict blacklists and verification tools to ensure your ads never appear on bad sites.
Can we do retargeting? +
Yes. Programmatic retargeting is extremely powerful for bringing visitors back.
What data do you use? +
We use first-party data, third-party segments, and contextual signals to find your audience.