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PPC ROI Optimization Case Study

Scalable ad campaigns achieving a consistent 6x return on ad spend

Client
Confidential Furniture Client
Industry
Home & Furniture
Location
Sydney, NSW
Duration
12 months
Client Confidentiality Notice

Due to non-disclosure agreements with our clients, specific company names and identifying details have been kept confidential. All metrics, timelines, and results shown are authentic and verifiable.

Key Results

6.2x
Return on Ad Spend
-42%
Cost Per Acquisition
+180%
Click-Through Rate
+95%
Conversion Rate
The Challenge

What We Were Up Against

The brand was spending $25k/month on Google Ads with a disappointing 2.1x ROAS. Their campaigns lacked structure, targeting was too broad, and they had no systematic approach to testing or optimization. Customer acquisition costs were unsustainable.

The Solution

Our Strategic Approach

We restructured their entire account using single-keyword ad groups (SKAGs), implemented advanced audience segmentation, created high-converting landing pages for each product category, and built a systematic A/B testing framework.

Project Timeline

1
Month 1-2

Account restructure & audience research

ROAS improved to 3.5x

2
Month 3-4

Landing page optimization

Conversion rate doubled

3
Month 5-8

Advanced targeting & retargeting

ROAS reached 5.5x

4
Month 9-12

Scaling & expansion

Consistent 6x+ ROAS

Key Tactics Used

Implemented SKAG structure for 200+ high-value keywords

Created dynamic remarketing campaigns with personalized product feeds

Built custom landing pages for each major product category

Implemented advanced bid strategies using Target ROAS

Developed comprehensive negative keyword lists to reduce wasted spend

"We were ready to give up on paid ads entirely. TechDocs showed us that the problem wasn't the channel—it was our strategy. Now ads are our most profitable acquisition channel."
Marketing Director
National Furniture Brand

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