Due to non-disclosure agreements with our clients, specific company names and identifying details have been kept confidential. All metrics, timelines, and results shown are authentic and verifiable.
Key Results
What We Were Up Against
The brand was spending $25k/month on Google Ads with a disappointing 2.1x ROAS. Their campaigns lacked structure, targeting was too broad, and they had no systematic approach to testing or optimization. Customer acquisition costs were unsustainable.
Our Strategic Approach
We restructured their entire account using single-keyword ad groups (SKAGs), implemented advanced audience segmentation, created high-converting landing pages for each product category, and built a systematic A/B testing framework.
Project Timeline
Account restructure & audience research
ROAS improved to 3.5x
Landing page optimization
Conversion rate doubled
Advanced targeting & retargeting
ROAS reached 5.5x
Scaling & expansion
Consistent 6x+ ROAS
Key Tactics Used
Implemented SKAG structure for 200+ high-value keywords
Created dynamic remarketing campaigns with personalized product feeds
Built custom landing pages for each major product category
Implemented advanced bid strategies using Target ROAS
Developed comprehensive negative keyword lists to reduce wasted spend
"We were ready to give up on paid ads entirely. TechDocs showed us that the problem wasn't the channel—it was our strategy. Now ads are our most profitable acquisition channel."
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