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E-commerce Growth Case Study

How we increased organic traffic by 250% and tripled revenue in 6 months

Client
Confidential E-commerce Client
Industry
E-commerce / Retail
Location
Melbourne, VIC
Duration
6 months
Client Confidentiality Notice

Due to non-disclosure agreements with our clients, specific company names and identifying details have been kept confidential. All metrics, timelines, and results shown are authentic and verifiable.

Key Results

250%
Organic Traffic Increase
3x
Revenue Growth
180+
Keywords in Top 3
+45%
Conversion Rate Lift
The Challenge

What We Were Up Against

The client was struggling with low organic visibility despite having a large product catalog. Their site suffered from technical SEO issues, poor site architecture, and thin product descriptions. They were losing market share to competitors who dominated Google Shopping and organic search results.

The Solution

Our Strategic Approach

We implemented a comprehensive technical SEO overhaul, restructured their site architecture using category silos, created high-value buying guides, and built a strategic link-building campaign targeting high-authority Australian retail publications.

Project Timeline

1
Month 1

Technical audit & site architecture redesign

Fixed 200+ crawl errors

2
Month 2-3

Content creation & category optimization

50 buying guides published

3
Month 4-5

Link building & authority growth

85 high-DA backlinks secured

4
Month 6

Scaling & optimization

Revenue tripled vs. baseline

Key Tactics Used

Implemented structured data for all products (Schema.org Product markup)

Created comprehensive buying guides targeting high-intent keywords

Built category-specific landing pages with unique value propositions

Secured editorial links from major Australian lifestyle publications

Optimized site speed from 4.2s to 0.8s load time

"TechDocs didn't just improve our rankings—they transformed our entire digital strategy. The ROI has been incredible, and we're now the #1 organic result for our most valuable product categories."
CEO
Leading Australian E-commerce Retailer

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