Due to non-disclosure agreements with our clients, specific company names and identifying details have been kept confidential. All metrics, timelines, and results shown are authentic and verifiable.
Key Results
What We Were Up Against
The client was struggling with low organic visibility despite having a large product catalog. Their site suffered from technical SEO issues, poor site architecture, and thin product descriptions. They were losing market share to competitors who dominated Google Shopping and organic search results.
Our Strategic Approach
We implemented a comprehensive technical SEO overhaul, restructured their site architecture using category silos, created high-value buying guides, and built a strategic link-building campaign targeting high-authority Australian retail publications.
Project Timeline
Technical audit & site architecture redesign
Fixed 200+ crawl errors
Content creation & category optimization
50 buying guides published
Link building & authority growth
85 high-DA backlinks secured
Scaling & optimization
Revenue tripled vs. baseline
Key Tactics Used
Implemented structured data for all products (Schema.org Product markup)
Created comprehensive buying guides targeting high-intent keywords
Built category-specific landing pages with unique value propositions
Secured editorial links from major Australian lifestyle publications
Optimized site speed from 4.2s to 0.8s load time
"TechDocs didn't just improve our rankings—they transformed our entire digital strategy. The ROI has been incredible, and we're now the #1 organic result for our most valuable product categories."
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