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Corporate Web Transformation

A high-performance corporate platform designed for maximum lead conversion

Client
Confidential B2B Technology Client
Industry
B2B Technology
Location
Brisbane, QLD
Duration
4 months
Client Confidentiality Notice

Due to non-disclosure agreements with our clients, specific company names and identifying details have been kept confidential. All metrics, timelines, and results shown are authentic and verifiable.

Key Results

+127%
Conversion Rate Increase
0.9s
Page Load Time
+85%
Lead Quality Score
98/100
Mobile Performance
The Challenge

What We Were Up Against

The company's legacy website was built on outdated technology, had a 5-second load time, and converted only 0.8% of visitors. Their sales team was losing deals because prospects couldn't find information or submit inquiries easily.

The Solution

Our Strategic Approach

We built a modern Laravel-based platform with a custom CRM integration, implemented a headless CMS for content flexibility, optimized for Core Web Vitals, and designed a conversion-focused UI with strategic CTAs throughout the user journey.

Project Timeline

1
Month 1

Discovery & UX design

Wireframes approved

2
Month 2

Development & CRM integration

Core platform built

3
Month 3

Content migration & testing

QA completed

4
Month 4

Launch & optimization

Conversion rate doubled

Key Tactics Used

Built custom Laravel application with headless CMS architecture

Implemented real-time CRM sync for instant lead routing

Optimized images and assets for sub-1-second load times

Created interactive product configurator for complex B2B solutions

Implemented progressive web app (PWA) functionality

"Our new website isn't just beautiful—it's a lead generation machine. We're closing deals faster because prospects can actually find what they need and reach out instantly."
VP of Sales
Enterprise Technology Company

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